Privacy Policy
Effective Date: 28.4.2025
Last Updated: 28.4.2025
Experimentica Ltd is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our website and services, in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable data protection laws.
Who We Are
Experimentica Ltd
Registered address: Microkatu 1, 70210 Kuopio, Finland
Email: info@experimentica.com
Contact person concerning the Privacy Policy: Jukka Puoliväli, jukka.puolivali@experimentica.com
Experimentica Ltd is the data controller for the processing of personal data described in this Privacy Policy.
What Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” – data files placed on your device, often including an anonymous unique identifier. Learn more at www.allaboutcookies.org.
- “Log files” – record actions on the Site and collect IP address, browser type, ISP, referring/exit pages, and timestamps.
- “Web beacons,” “tags,” and “pixels” – electronic files to monitor browsing behavior.
When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and any information you voluntarily provide, such as your name, email address, phone number, or any other identifier that can be used to identify you directly or indirectly.
How Do We Use Your Personal Information?
We use your Personal Information to:
- Communicate with you
- Provide you with information or advertising about our products or services, in line with your preferences
- Screen for potential risk and fraud
- Improve and optimize our Site using analytics
- Respond to inquiries or requests submitted via contact forms
- Manage subscriptions to newsletters or updates
- Fulfil contractual obligations when applicable
- Comply with legal obligations or protect our legitimate interests
We process your personal data based on one or more of the following legal grounds under Article 6 of the GDPR:
- Your consent (e.g., models and services description, newsletter subscription, cookies)
- Performance of a contract (e.g., contact forms)
- Legal obligations (e.g., compliance with accounting requirements)
- Legitimate interests (e.g., analytics, website improvement)
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law (e.g., for tax or accounting purposes). The exact retention period depends on the type of data and the purpose of its collection. Once data is no longer needed, it is securely deleted or anonymized.
Sharing Your Personal Information
We may share your Personal Information with third parties that help us provide our services as described above.
- We use Mailchimp to send newsletters.
- We use Google Analytics to understand how users interact with our Site. You can opt out at: https://tools.google.com/dlpage/gaoptout
- We use Teamgate to manage our prospect and customer relationships
We ensure that all third-party service providers process data only under our instructions and in accordance with applicable data protection laws. Data processing agreements are in place where required.
Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. Learn more about targeted advertising at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can manage your cookie preferences through our cookie banner or settings tool. You may also opt out via:
- Digital Advertising Alliance: http://optout.aboutads.info
Do Not Track
We do not alter our Site’s data collection or use practices in response to “Do Not Track” signals.
However, we offer clear options to opt out of tracking and marketing cookies via our cookie settings interface.
Automated Decision-Making
We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects concerning you.
Your Rights (EU/EEA Residents)
If you are located in the European Economic Area (EEA), you have the following rights:
- Right to access – obtain a copy of your personal data
- Right to rectification – correct inaccurate or incomplete data
- Right to erasure – request deletion of your data
- Right to restrict processing – limit how your data is used
- Right to object – oppose certain types of processing
- Right to data portability – request a copy of your data in a structured format
To exercise these rights, contact us at info@experimentica.com. We will respond within one month.
International Data Transfers
Your information may be transferred outside the EEA, including to the United States and Canada.
We ensure that such transfers comply with the GDPR by using appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission.
Register protection
The register is electronic and personal data is kept confidential.
The data networks and equipment of the controller and its users’ information system partners are protected by a firewall and technical data protection solutions.
The data stored in the register is protected in a secure manner in accordance with general industry practices and can only be viewed by Experimentica Ltd employees who are authorized to do so due to their work duties.
The use of the systems is monitored and access to the systems is restricted. User identification is carried out, where possible, with two-step authentication, with a user and password. The processing of the register at Experimentica Ltd is only carried out by persons whose job description includes processing the register.
Changes to This Privacy Policy
We may update this policy to reflect changes in practices, law, or technology.
The current version will always be available on our website, with the effective date noted. We encourage you to review it regularly.
Contact Us
If you have any questions about this Privacy Policy or would like to exercise your rights: email: info@experimentica.com, address: Experimentica Ltd, Microkatu 1, 70210 Kuopio, Finland.
Contact the Appropriate Authority
If you are located in the European Union or European Economic Area and are not satisfied with our response, you have the right to lodge a complaint with your local Data Protection Authority. In Finland, the authority is: Office of the Data Protection Ombudsman – tietosuoja.fi/en
